In honor of Disability Awareness month, Source Brokerage, Inc. has put together some resources to help you increase your disability income sales. Successfully selling disability insurance involves first understanding what the product is, then developing a sales strategy to target the right clients and leading them to seeing DI as the solution to income protection.

If you haven’t talked to your small business owner clients about disability income, it’s likely no one has. In fact, recent LIMRA studies indicate only 13% of small business owners have disability income insurance. Yet, who else needs to protect their ability to earn an income and the vitality of their businesses more than business

Almost all your clients understand the need for life insurance, and many approach you about buying life insurance. When you present life insurance, make a point to also present disability income. Unlike death, a disability may not be a certainty to your clients, but it is absolutely a sobering reality. The chances of becoming disabled

As you set new goals, add disability income to your line of business and boost your income, while you best your competition. SOUND TO GOOD TO BE TRUE? HERE’S HOW: If you are not discussing DI with your clients, they are open game for the competition. Here’s 3 reasons to add DI to your line

This year, make it your business to market and sell guaranteed standard issue disability insurance (GSI). In 2023, 30 percent of Source Brokerage’s record DI sales ($2M) were GSI sales.