Most working Americans are making some tough choices in today’s economy–especially the middle class. Don’t let your clients make a choice that will place them in financial peril. Have the disability income “coffee talk” with your clients this new year.
Did you know your clients are 3x more likely to become disabled then to die during their working years?
Here’s Why: If a small business owner suffers a disabling injury or sickness, how will the business continue to meet its expenses and remain profitable?
The top reason producers give for not selling disability income is their clients do not ask for it, according to a recent LIMRA survey. On the other hand, the Disability Awareness Council reports clients do not ask about IDI because they underestimate the likelihood of a disability.
The #1 reason brokers give for not presenting disability income to their clients is the underwriting process is too difficult; and as a consequence, it creates a negative relationship with their clients. It may be time to consider simplified underwriting.