Standard’s new Platinum Advantage individual disability product has all the quality features of the previous product with more flexibility and some added features that will appeal to millenials.
Although many brokers feel confident selling their core products–life insurance, retirement plans, health insurance or long term care—they do not feel confident about marketing individual disability income (IDI) products to their clients. However, if you are in the business of selling insurance, you can easily sell IDI to your clients too using some of these
Millennials, the generation born between 1980-2000, recently passed the Baby Boomers as the most populous generation in the U.S. As Baby Boomers move into retirement, the Millennial generation represents a profitable, but underserved market for individual disability income sales. Use these marketing tips to build DI sales with these up and coming young guns:
10 ideas to increase your DI Sales you can use immediately:
It’s hard to argue the value of a product that has paid out over $100M of benefits in a single year. And this is just the IDI claims from one carrier—Standard Insurance—which represents a small portion of the overall industry.