The best prospects for disability insurance tend to be individuals whose income would be significantly impacted if they were unable to work due to illness or injury.

Here are some ideal candidate profiles for disability insurance:

1. High-Income Earners
– Why: They often have a higher lifestyle and financial commitments (mortgages, loans, investments) that need to be maintained even if they are unable to work.
– Prospects: Executives, business owners, medical professionals, and specialized skilled workers.

2. Self-Employed Professionals and Small Business Owners
– Why: Self-employed individuals lack employer-sponsored benefits like sick leave or short-term disability.
– Prospects: Freelancers, consultants, contractors, tradespeople, and sole proprietors.

 3. Medical Professionals
– Why: These roles often have high-stress environments, increasing the likelihood of injury or illness.
– Prospects: Physicians, dentists, physical therapists, nurse practitioners, physician assistants, and other healthcare workers.

4. Young Professionals and Families
– Why: Young professionals often have longer earning potential, and parents may want to ensure family financial stability.
– Prospects: Young families, new homeowners, and professionals under age 40.

5. White-Collar Workers in High-Stress Roles
– Why: The stress and sedentary lifestyle associated with certain corporate jobs can contribute to conditions leading to long-term disability.
– Prospects: Accountants, lawyers, tech workers, engineers, financial analysts, and corporate managers.

6. Individuals Relying Heavily on a Single Income Source
– Why: Losing a single income source can be financially devastating without adequate protection.
– Prospects: Sole breadwinners, single parents, or those with few assets and no secondary income.

7. People with Mortgages or Significant Debt
– Why:Debt obligations remain, even if income is disrupted by disability.
– Prospects: Homeowners, recent college graduates with student loans, or individuals who’ve taken out business loans.

8. Individuals Without Savings or Emergency Funds
– Why: A disability insurance policy could replace part of their income, avoiding the need to drain savings or go into debt.
– Prospects: Young professionals, new graduates, or anyone with limited emergency savings.

For each of these prospects, a tailored approach that emphasizes income replacement, lifestyle continuity, and debt management is often most effective when explaining the value of disability insurance.

Ready to Get the DI Conversation Started with Your Hot Prospects?

Source Brokerage, Inc can coach you every step of the way from the sidelines, or we can get in the game to help you offer disability coverage to each and every client. And you and your clients are the winners.

Learn more about marketing and selling DI, contact Steve Crowe at ext. 222,  or request a quote.