Source Brokerage, Inc. launched its social media marketing campaign to build more disability insurance awareness with our clients and to attract new clients. As insurance brokers, you too can build a new client base and raise awareness through social media marketing to your clients. Social media is about recognizing that your existing customers are your best assets. When you “like” or “share” our social media post, it appears on the timeline of your friends and followers also. Social media works this way for your business, too. It’s a great way to introduce new concepts like disability income.
Successful brokers and businesses understand that marketing does not end with the sale, but continues after the sale. What our clients say about us on social media is important. We trust what a friend says, and people are more willing to try something or work with someone new based on what a friend or colleague says about them.
Here’s some ways we are using social media to build disability insurance awareness with our existing clients—feel free to use them on your own social media platforms:
- Provide bite-size bits of disability income insurance information
- Real life stories and videos
- Introduce disability insurance products targeted to business owners
- Share charts and visuals that sell the need for disability income
- Disability income insurance sales ideas
- Overcoming obstacles to the disability insurance sale
- Underwriting Tips
Like and Follow us on our Facebook, Twitter , LinkedIn, and Google+ sites and grab information to share with your clients on your social media sites or in your marketing materials. Together we are building a network of people—clients and brokers—to whom we can sell more disability insurance products.
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