I speak to many producers who struggle with selling the need for disability income to their clients. Their clients believe that they can self-insure against disability (e.g. rely on spouses second income, borrow from credit cards, use savings). In every one of these cases, these individuals all make the following two mistakes:
Calling all business owners…The U.S. has 5.8 million small business employers in 2009, representing 99% of the nation’s employers. There is plenty of opportunity to sell disability income in this market. Capture your small business owners’ attention with these unique disability products:
Set yourself apart from other financial planners. Lead the way with disability income insurance. Top 5 reasons to sell individual disability insurance:
Selling disability income does not have to be challenging. Try these five easy ways to beef up your sales.
During the month of May, and every month thereafter take opportunity to talk to your clients about income protection. Many of your clients have never even considered the idea of protecting their income in the event of a unexpected illness or accident. The first step is to sell the need.